Why are we bombarded with junk food everywhere we go Part 2
It’s Easter time, hip hip hooray! I’m no expert, but I am fairly sure Easter is not entirely about chocolate…
I think Easter eggs and Hot cross buns started making their way into the supermarkets not long after Christmas and the campaign to make us all fat with chocolate really gained momentum in the last month or so.
I will be the first person to say how appealing those beautifully wrapped shiny bunny rabbits and eggs look. It takes a lot of willpower not to buy one and smash into it straight away. It’s just not right, we are a big fat obese nation! You only need to go to a shopping centre to see that for yourself!
Like I said earlier, it is up to us what goes in our mouths, but it is hard to fight temptation all the time. If it is hard for me to resist and I am super conscious about what goes into my mouth, what is is like for someone who is overweight and just cannot resist the sight of those very cleverly designed and marketed Easter goodies.
I just wish the authorities would get it and do something good for this nation, other than the 1 ad on TV which is now getting old. We all got inspired by the guy walking along getting fat and then changing his life and getting thin again, it is a great ad, but we’ve seen that one, it made it’s mark, it did it’s job and now we need more. We need more than 1 ad when we are constantly bombarded with junk food everywhere we go.
I walked into the local shopping centre the other day and this is the first thing I see as I walk in. It goes for about 15 metres. What chance do parents have, the kids are just going to be begging for some of the sweet treats and I know I have had this conversation with friends of mine, when we went to school you would be hard pressed to find one overweight kid. Now it is about 1 in 10….
There is something you can do to fight back. Don’t eat any Easter eggs until Easter. There is absolutely no excuse for eating any easters products now! If you wait until Easter, it is very limited as to what you can devour, but if you have already started, I shudder to think how much you will consume unnecessarily!
March 23rd, 2010 at 7:12 am
I liken this comment you made ….[fourth paragraph]
“but we’ve seen that one, it made it’s mark, it did it’s job and now we need more.”
This must be what goes through the minds of ‘junk food junkies’ when they walk into a KFC or Macca and scan the menu board.
Mind you, Maccas has already clued onto that one. They put out a new fancy frilly burger nearly every week! What’s the deal with Weight Watchers partnering with Maccas anyway? What the?
March 23rd, 2010 at 8:26 pm
Photo looks like Menai? Working for a large retailer i can tell you its all about the sales to them. Easter eggs are a impulse line people buy on top of their usual list, eggs get sent to our stores to fill empty space after “back to school” stock has sold thru in the last week of January. Customers say “oh easter already” but then they pick it up and buy it! I think its to early but whilst people keep buying them stores will keep selling them…
March 24th, 2010 at 7:50 am
You’re spot on Lance, we get 1 ad campaign (2 ads) in the last year from the government about improving our health, while Maccas and the rest get a fresh ad every few months!
March 24th, 2010 at 7:52 am
Well spotted Paul, Menai it is. So guess where the indoor Sports centre is…
It’s interesting to hear from an inside view how the decisions are made to stock the shelves, but you’re absolutely right, so long as people keep buying them, the chains will keep selling them. They don’t make money by looking after our best interests now do they…